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I wonder what Apple’s percentage of market for sub-$1000 computers might be?

"Also, I wonder what Apple’s share of the sub-$1000 computer market is. I’m guessing it’s less than one percent. In a recession. When everyone is avoiding spending money, so they’re buying sub-$1000 computers. My guess is that as much as we all want this to mean that Apple is finally rising to destroy PCs everywhere, all it really means is that there are far more crappy sub-$1000 non-Mac computers being sold than normal, so that the decrease in normal PC sales in the above $1000 price range is being mistaken as a huge triumph by Apple surging forward to success. I mean 91% of what? What were the total dollar sales during June? I need more data. There’s every chance that the 91% of June above $1000 market is actually less in raw profits than the 66% it was in Q1 2008. That would seem probable given Blodget’s report that the Mac market is still shrinking."

But CK! Asking questions like that is heresy. Didn't you get the memo?

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Comments (2)

Jul 27, 2009
jgpmolloy said...
Only one product for sale under the price limit so I would think it would be low. Bit like Microsoft saying that the Zune was doing well in the "20 Gigabyte hard-drive based music players" if Microsoft try hard enough and target the right data points they can make their stuff look great. I will say this though the higher the retail price the higher the margins. I •think• the point of manufacturing is to sell things.
Jul 27, 2009
Ian Betteridge said...
Indeed. The point is that if you slice by price point, you can basically prove anything you like. I'm sure I could even produce "an analysis" which showed Sony's desktop computers being a huge success. :)

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